Haier at the IFA Berlin 2020

On this article, we deliver you the highlights from Haier’s keynote at IFA 2020 Berlin. The German exposition is Europe’s largest, prestigious and most influential end-of-year shopper electronics present the place all main manufacturers collect to showcase their services and products to the general public for the subsequent season. This yr’s IFA innovates with its Xtended Area digital convention the place on-demand streaming of the conferences that main tech gamers within the trade are giving. On this put up we cowl the world’s main equipment model with world presence because it presents its plans for the subsequent era of dwelling units that can interconnect with IoT, AI and their open ecosystem that lets all of the devices in a house play in a seamless, invisible 5G-powered orchestra that can deliver day by day enchancment to customers’ lives.

From its humble begins in 1984 as a electrical equipment producer, traversing the complicated world of linked home equipment, Haier arrives to the 2020s with a powerful foothold in dwelling home equipment by growing the software program platform on which all of the IoT units that trendy houses will now have by the primary half of this decade. By means of the magic of mergers and acquisitions and strategic finance administration Haier discovered a method to declare the throne in dwelling home equipment as its huge portfolio of world-class acknowledged manufacturers, mixed with a powerful R&D capability developed a user-oriented entrepreneur ecosystem that permits third-party IoT producers to work beneath Haier’s HoN app platform.

By shopping for a number of acknowledged manufacturers like Sweet —a significant model in Italy— Haier amassed a big section of the inhabitants which put in touch with their app software program with none issues, since they management end-to-end integration with over eighteen households of merchandise, and over 2500 product references.


Haier’s HoN app

HoN is a multi-platform OS app for smartphones that places all devices beneath the management of the consumer. Rating among the many greatest in European industrial requirements ranks, Haier boasted about their presence in Europe as they rank quantity 5 with 69.% market. Haier isn’t solely that model, because it encompasses GE Home equipment, Fisher & Paykel, Aqua, Casarte, Rosiéres, Sweet and Hoover. With these manufacturers, Haier managed to grow to be the #1 vendor of tumble dryers within the UK and France, they usually plan to open two new factories — in Turkey and Romania— by the primary quarter of 2021 to higher cater the demand for his or her merchandise. All of Haier’s merchandise by 2023 will likely be powered by their novel platform app HoN which integrates an open ecosystem that works seamlessly with many IoT manufacturers.

Haier’s World Presence

Haier’s income from worldwide markets —2019 knowledge.

  • 21.1% North America (#2)
  • 6.9% Europe (#5)
  • 11.9% Latin America (#3)
  • 7.3% Center East/Asia (#5)
  • 22.4% Mainland China (#1)
  • 23% Asia Pacific (#1)
  • 14.3% Australia / New Zealand (#2)

With these spectacular numbers, Haier can declare than one in 5 fridges, freezers, washing machines and wine cellars was manufactured by them, that’s an important presence within the new traits for tech on this decade.

Please hold checking our web site, as we put up common updates on all main tech manufacturers and their presence in IFA Berlin 2020


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